The San Francisco Chronicle reports that gay rights supporters are trying to ”Obamafy” as they continue to fight for marriage equality in California:

Obamification, organizers say, is more than just connecting supporters through social networking sites such as Facebook and building mile-long e-mail lists. It would involve pairing new media technology with old-fashioned, door-to-door outreach - two tactics that were not used well in the unsuccessful opposition to Proposition 8 in November, according to a report by Marriage Equality USA, an Oakland-based organization that supports gay marriage.